Mobilizing your Website: It’s an Essential Step

Smartphones are used by approximately 80% of the population and of those people, about 95% admit to having their phone on them almost all day. Smartphones have become so popular, in fact, that more people access the Internet via a smart device than a laptop or computer. So, if you’re wondering if your website should be mobilized, the answer is clearly, yes, it should.

The new trend in online shopping is another reason for your need to mobilize your website. The trend began back in 2013 and now, 55% of all consumer shopping takes place via a mobile device, compared to only 45% for both a desktop and a laptop combined.

In 2012, a Google survey concluded the following results:

  • 61% of website visitors will leave a website if it is not mobile friendly
  • 74% of visitors return a second visit or more if a website is mobile friendly
  • 67% of shoppers are more likely to buy from a mobile-friendly website

You should have a mobile-friendly website. Without it, you’re doing yourself a big injustice and it is one that could be costing you considerably.

Customers want it

To be successful in today’s competitive world you’ve got to be willing to give your customers what they want. The statistics show that customers want to get on your site via their mobile device and they want it to be easy. Make sure that you’re providing an easy-to-use mobile site that enhances their overall experience and impression of your company. Keep in mind that mobile device screens are smaller, navigation is different, and accessing secondary pages may not be easy when designing a mobile-friendly website version.

You’re Losing Business

Chances are you’ve already lost business and will continue to lose it until you’ve mobilized your site. The fact is clear: people access the Internet on their mobile phone! If you’re not there for them to see, you’re missing out on a lot of potential business. Far too many people use their phones to access websites for you to be without a mobilized version of your website, unless, of course, losing money is something that you enjoy.

Use a Responsive Website

A responsive website is really neat because it is able to recognize the device that a user is accessing it from and provides optimal viewing experience based upon this. This is a good idea because everyone gets what they want, when they need it, and your life is much simpler.