Content marketing is the easiest way to reach a large audience through printed information. It is easy to fast forward through an ad on the TV or fall fast asleep watching an infomercial, but when someone is online looking for information they are actually interested in that product or service. By showcasing your knowledge and creativity you have the chance to attract many heads your way and outshine the competition.
Content marketing allows you to sell yourself and your business without being pushy or overbearing, and without directly asking a customer to make a purchase. How you ask? Suppose someone is looking to purchase a blender. Before they purchase that blender they want to know which is best, how it works, what other customers have to say, if there is a warranty and how much it costs, among other details. You can provide them this information through your content, then provide a link to your site where they can make the product purchase.
Any type of business can use content marketing to their advantage, and certainly should not miss out on another opportunity to touch the billions of Internet surfers there is each day. Consumers want information and advice. They want relevant, accurate information. Give it to them and you’ve won them over.
There are tons of ways to promote the content that you have written. Some people create sites directly for their content. For example if you sell blenders, you could create a site such as allaboutblenders and provide product reviews and other content that drives customers back to your site.
Article directories are also a popular way to promote. Many of these allow you to post your content at no cost, although some do have charges for their services.
Top names such as Proctor and Gamble, Kimberly Clarke and many others have recognized the importance of content marketing and now use it themselves. This is just one piece of evidence that proves the wonders of content marketing.