Facebook advertising - the new paid Internet Advertising
Times they are changing, and nowadays it is easier than ever to market your business on everyone’s favorite social media site, Facebook. Long ago you had limited advertising options on the site. Of course you can always make your own page and fish for other options to spread awareness of your page. Now the fish is on the hook, and all you have to do is choose the type of advertising package most suitable to your needs. It has never been faster, easier or more affordable to market your business.
At one time Facebook had only free advertising options, which were very minimal. This included the option to create your own page. Now when you log into your Facebook business account you will be greeted to a variety of advertising options.
Facebook Ads is the new way to reach the more than 699 billion people who use Facebook. You can create ads specific to your campaign, whether you are conducting a contest or promoting a new product. The ads that you create are then targeted to the type of audience that you want. Your advertising dollar goes further with Facebook since you are not spending money to advertise to people who are not interested in what you have to offer them.
You are in total control of your advertising and the amount of money that you spend. You can create one ad or several, limit the views or let the visitors click, and you can even see the results that your ad has delivered through Facebook analytics tools.
You can create an ad using the CPC (Cost Per Click) or the CPM (Cost per Thousand Impressions) method to advertise on Facebook. CPC is probably the most simple for newbies and experienced marketers alike. In a nutshell, you pay every time someone clicks on your ad. The CPM method allows you to pay once 1,000 people have clicked on the ad. Both options have their pros and cons, so it is a good idea to take a look at both before deciding which option is right for your business needs.
Sponsored stories is also an advertising option available to Facebook business users. Statistics show that users are far more likely to click on a ‘story’ rather than an ad, thus you have the chance to create a winning ‘sponsored story’ ad to promote your services.
Facebook Offers is another option for advertising on the site. Here you can promote a deal too good to pass up and promote it to individuals who have shown interest in daily deals, sales, etc.
No matter which of these options you find to best suit your marketing needs, Facebook stands behind you every step of the way and ensures that you have the most chance at success. With so many people using Facebook every day, the affordability and support, there isn’t a better place to advertise.