What is SEO?


SEO, or Search Engine Optimization, is the biggest marketing tool for your business in the online world. In a nutshell, SEO is the process of making your website visible within a search engine, although things are much more complicated than this simple statement. SEO requires time, effort and a commitment, however, without it, your website will be nothing more than another fish lost at sea.


Say Thanks to Google


Google is responsible for SEO. The purpose of SEO is to eliminate sites that aren’t trustworthy or reputable from the first pages of the search engine results. Statistics prove that most web searchers won’t look past the first two to three pages of results to find what they are looking for. If your site is not within these pages it is getting overlooked by many potential customers and you are losing out! SEO depends upon meaningful, well-written content focused upon specific keywords, as well as by a process known as link-building. Consumers who come to your page have come for two reasons: they want information, and they want to make a purchase. If you can provide them with accurate information, you can definitely seal the deal and secure the purchase.


Although Google is the ‘Mack daddy’ of SEO, all of the major search engines, including Yahoo and Bing! use the techniques of SEO to weed out the bad guys and get the good guys to the top. These search engines use search engine spiders to crawl through the content of your page. Quality is the most important factor these search engine spiders are looking for. There’s no other way to get to the top with SEO. You cannot pay to get to the top (although there are techniques such as Google Advertising that can help you be seen on the first page until your SEO kicks in,) and you certainly can’t beg to rank well. Your efforts of meaningful content combined with proper keywords and proper placement are all worthwhile once you see your website listed on the first page or two of Google.


How to make SEO Work for you


SEO is something that you can implement on your own, or you can hire a professional to handle the task. SEO is a continual effort, and it does take a bit of time for the results to show. Depending upon your efforts, it can take anywhere from a few weeks for a few months to see the results of your SEO. Even still it is important to start taking the appropriate steps to optimize your site now. Do you really want all of your competition scoring the new customers and profits? There’s a lot of information to learn when it comes to SEO, and each tidbit is just as important as the next. Many people hand the task over to a professional to avoid the time that it takes to learn this information, but that is entirely up to you. As long as you implement SEO you will get ahead!