Black Hat vs. White Hat SEO

SEO incorporation is an important part of your website’s marketing scheme. Search Engine Optimization enables your site to rank high in search engine results, where more people will have access to your link. However, there is good SEO and there is bad SEO, and knowing the differences between the two is an essential step in successful optimization.

What is Black Hat SEO?

Black Hat SEO is the bad guy. Avoiding Black Hat SEO techniques is important if you want your business to thrive. The techniques used on Black Hat SEO are all designed to‘trick’the search engine spiders and algorithms in place to detect sites that might not be the best for the web searcher and to increase search engine rankings. No matter how reputable or trustworthy your business, using black hat techniques will certainly send the wrong impression to those who matter the most.

Examples of Black Hat SEO include:

  • Page Cloaxing
  • Link Farming
  • Keyword Stuffing
  • Doorway Pages

Black hat SEO techniques provide short-term results, however, there are serious ramifications in the long run. It won’t be long before your site will be caught, and possibly de-indexed or penalized with lower page rankings.

What is White Hat SEO?

White hat SEO is Google approved, ethical ways of getting your website high within the page rankings. These techniques involve no deception. Using white hat techniques will help your site build a reputation as being trustworthy and worthwhile, with long lasting results that only improve the longer that you are in existence. White hat SEO techniques do not provide immediate results, however, astonishing results can be found within a few short weeks of time.

Examples of White Hat SEO techniques include:

  • Keyword Analysis
  • Fresh, updated web content
  • Researched Information
  • Website Re-design

The purpose of white hat SEO is to improve the users overall web experience and provide the results that they are after. Information on the website is written for the reader,with SEO techniques implemented rather than written in a way only to attract search engine spiders.

Final Thoughts

If you want a business that succeeds online, SEO is something that you must use. However, it is not worth the risk to use the wrong techniques to achieve your ratings. It is a good idea to understand the difference between black hat SEO and white hat SEO so you’re not using the wrong one. Short-term gain isn’t worth the long-term risks. Don’t take any chances.